Joules

Joules is a British clothing and homeware brand whose story began in 1989, when Tom Joule, the son of a retailer, pitched up at a rural show with a vision to redefine British classics with a dedication to quality and detail. It sells women's, men's, girls' and boys' clothing and footwear, outerwear, home and gifts, describing pieces shaped by an authentic heritage and designed to last. Founder Tom Joule and his wife, Creative Director Alice Joule, now lead the business.