PureGym Poole

PureGym opened its first gym in Leeds in 2009 and has grown to more than 700 gyms with over two million members. The company promotes low-cost, no-contract memberships with 24 hour access and says it deliberately leaves out costly extras such as pools and cafes that most people never use, concentrating instead on equipment, space and a welcoming reception. It presents its aim as feel-good fitness covering both physical strength and mental wellbeing.